Advertising Strategist, Sales Development
Company: Comcast Corporation
Location: Southfield
Posted on: May 8, 2024
Job Description:
Effectv helps businesses reach the right audience with the right
message at the right time. We harness the scale and quality of
Comcast data to target advertisers' audiences across linear TV,
streaming, and video on demand and enabling clients to evaluate
performance. A division of Comcast, we have a presence in 60+
markets and an estimated reach of 96 million U.S. adults that
include both Comcast and non-Comcast households.Job SummaryThe
Sales Development Account Strategist is an outward, forward
thinking partner to Effectv Sales. By partnering with Advertising
Account Executives, the Account Strategist will help determine the
appropriate advertising strategy, value proposition, and solution
to solve the client's needs/objectives/goals through our Linear TV
& Streaming (Multi-screen) product offerings. This position will be
located in Southfield Michigan and requires 4 in person office
days/ week.Job DescriptionCore Responsibilities
- Partners directly with Sales Account Executives to strategize
optimal solutions for Advertisers.
- Oversees the kickoff and development of an advertiser's initial
campaign strategy, including attending/conducting a discovery
session with sales, building/designing a custom strategic solution
and evaluates the performance of campaigns to optimize and identify
upsell opportunities.
- Demonstrates a very strong ability to lead multiple
strategies/projects at once and delegate several tasks to
individuals within the team to eventually bring together a cohesive
impactful narrative.
- Demonstrates an understanding of and an ability to speak to
multiple Centers of Excellence within the organization tied to
media strategy, creative, marketing sponsorships, data, attribution
and audiences across our portfolio of solutions.
- Develops discovery questions to determine the client's
goals/value propositions. Conducts proactive industry trend
analysis (Researching market competition, etc)
- Accompanies Account Executives and participates in
client-facing sales presentations/pitches and offers subject matter
expertise, insights, and opinions.
- Consistent exercise of independent judgment and discretion in
matters of significance.
- Regular, consistent and punctual attendance. Must be able to
work overtime as necessary.
- Other duties and responsibilities as assigned.Employees at all
levels are expected to:
- Understand our Operating Principles; make them the guidelines
for how you do your job.
- Own the customer experience - think and act in ways that put
our customers first, give them seamless digital options at every
touchpoint, and make them promoters of our products and
services.
- Know your stuff - be enthusiastic learners, users and advocates
of our game-changing technology, products and services, especially
our digital tools and experiences.
- Win as a team - make big things happen by working together and
being open to new ideas.
- Be an active part of the Net Promoter System - a way of working
that brings more employee and customer feedback into the company -
by joining huddles, making call backs and helping us elevate
opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and
our communities.Disclaimer:
- This information has been designed to indicate the general
nature and level of work performed by employees in this role. It is
not designed to contain or be interpreted as a comprehensive
inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal
opportunity workplace. We will consider all qualified applicants
for employment without regard to race, color, religion, age, sex,
sexual orientation, gender identity, national origin, disability,
veteran status, genetic information, or any other basis protected
by applicable law.EducationBachelor's DegreeWhile possessing the
stated degree is preferred, Comcast also may consider applicants
who hold some combination of coursework and experience, or who have
extensive related professional experience.Relevant Work
Experience5-7 Years
Keywords: Comcast Corporation, Royal Oak , Advertising Strategist, Sales Development, Other , Southfield, Michigan
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