Marketing Manager- Loyalty, Promotions, Partnerships

Company: RPM
Location: Royal Oak
Posted on: May 14, 2022

Job Description:

Marketing Manager, Content Remove the Complexity From Logistics RPM is one of the fastest-growing logistics companies in the world, specializing in Finished Vehicle and Freight transportation. Leveraging a robust network, we deliver thousands of units per month throughout North America and Europe. With our continued global expansion, our core competency remains the same---address our customers' shipping needs by matching available trucking capacity and meticulously facilitating every transport tender with the very best tech-enabled logistics execution. RPM has made Inc. magazine's annual Inc. 5000 list eight straight years and made their Inc. 5000 Regionals: Midwest in 2020 and 2021. Some other accolades include being named by Food Logistics as a Top Green Provider; Great Places To Work-- certified; Crain's Top 200 Private Companies; named by Transport Topics as a Top 50 Freight Broker three consecutive years; awarded the honor of Entrepreneur magazine's Top Company Cultures in 2018; Inc. magazine's Best Workplaces in 2017; and "Cool Places to Work in Michigan" by Crain's Detroit Business in 2015, 2016, and 2017. We have also received Entrepreneur magazine's 360 award in 2016 and 2018. Your Role You---re an organized individual who knows how to support all content marketing efforts. You will directly report to the Sr. Director of Content. Your focus will be managing brand content, vertical campaigns, supporting events, conferences, and production needs. You will carry out B2B marketing tactics to increase engagement among new and existing brand partners. You will also create marketing messaging and report on those efforts. You will collaborate with our marketing, sales, and creative teams to help drive growth and retention. You---re a people person who understands how to work cross-functionally. Most importantly, you will develop cross-functional relationships with several teams, manage deliverables, and stay organized in a fast-paced environment. Compensation And Benefits We offer competitive pay and generous benefits, including: BCBS (medical); Guardian (dental and vision) Life insurance paid by RPM 401(k) with employer match Discounted parking Access to a financial advisor at a discounted rate Day-to-Day Responsibilities Facilitate content from processed assets to final deliverables---keeping it organized on the server and final asset library Work with key stakeholders to vet earned media opportunities and respond accordingly Traffic content, pulling relevant messaging through all communication channels/assets/activities Develop B2B content strategies to build user trust and engagement across several sites Researching topics, trends, and insights that support editorial content and the overall business Build partnership experiences and opportunities (loyalty, promotion, and recognition programs) Create nurture and bolster nurture campaigns with external partners Working with internal and external resources, drive regular content creation Manage daily workload and prioritization for team members and freelance/contract contributors Conduct ongoing competitive analysis to inform strategies Partner with channel experts to execute campaigns across a variety of digital and traditional tactics (i.e. events, webinars, editorial, videos, paid search, social, PR, etc.) where applicable Manage calendars, deliverables, and daily/weekly deadlines Expectations A strong communicator and storyteller who is a passionate brand advocate. This candidate can influence and drive results, work through roadblocks, and develop innovative approaches to overcome obstacles. Must excel in a fast-based, team-based environment, while delivering independent results Must be onsite at least two days a week Must be self-motivated and bring a can-do attitude to the job Qualifications BA/BS degree required. Marketing related degree preferred 5 Years of experience in consumer brand marketing. Omni-channel experience preferred 2 years of B2B content experience CRM and Marketing Automation software tools experience preferred (Salesforce and Marketto or similar tools) Agency experience preferred Powered by JazzHR BUpbIEviqh

Keywords: RPM, Royal Oak , Marketing Manager- Loyalty, Promotions, Partnerships, Advertising , Royal Oak, Michigan