Marketing Manager- Loyalty, Promotions, Partnerships
Company: RPM
Location: Royal Oak
Posted on: May 14, 2022
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Job Description:
Marketing Manager, Content Remove the Complexity From Logistics
RPM is one of the fastest-growing logistics companies in the world,
specializing in Finished Vehicle and Freight transportation.
Leveraging a robust network, we deliver thousands of units per
month throughout North America and Europe. With our continued
global expansion, our core competency remains the same---address
our customers' shipping needs by matching available trucking
capacity and meticulously facilitating every transport tender with
the very best tech-enabled logistics execution. RPM has made Inc.
magazine's annual Inc. 5000 list eight straight years and made
their Inc. 5000 Regionals: Midwest in 2020 and 2021. Some other
accolades include being named by Food Logistics as a Top Green
Provider; Great Places To Work-- certified; Crain's Top 200 Private
Companies; named by Transport Topics as a Top 50 Freight Broker
three consecutive years; awarded the honor of Entrepreneur
magazine's Top Company Cultures in 2018; Inc. magazine's Best
Workplaces in 2017; and "Cool Places to Work in Michigan" by
Crain's Detroit Business in 2015, 2016, and 2017. We have also
received Entrepreneur magazine's 360 award in 2016 and 2018. Your
Role You---re an organized individual who knows how to support all
content marketing efforts. You will directly report to the Sr.
Director of Content. Your focus will be managing brand content,
vertical campaigns, supporting events, conferences, and production
needs. You will carry out B2B marketing tactics to increase
engagement among new and existing brand partners. You will also
create marketing messaging and report on those efforts. You will
collaborate with our marketing, sales, and creative teams to help
drive growth and retention. You---re a people person who
understands how to work cross-functionally. Most importantly, you
will develop cross-functional relationships with several teams,
manage deliverables, and stay organized in a fast-paced
environment. Compensation And Benefits We offer competitive pay and
generous benefits, including: BCBS (medical); Guardian (dental and
vision) Life insurance paid by RPM 401(k) with employer match
Discounted parking Access to a financial advisor at a discounted
rate Day-to-Day Responsibilities Facilitate content from processed
assets to final deliverables---keeping it organized on the server
and final asset library Work with key stakeholders to vet earned
media opportunities and respond accordingly Traffic content,
pulling relevant messaging through all communication
channels/assets/activities Develop B2B content strategies to build
user trust and engagement across several sites Researching topics,
trends, and insights that support editorial content and the overall
business Build partnership experiences and opportunities (loyalty,
promotion, and recognition programs) Create nurture and bolster
nurture campaigns with external partners Working with internal and
external resources, drive regular content creation Manage daily
workload and prioritization for team members and freelance/contract
contributors Conduct ongoing competitive analysis to inform
strategies Partner with channel experts to execute campaigns across
a variety of digital and traditional tactics (i.e. events,
webinars, editorial, videos, paid search, social, PR, etc.) where
applicable Manage calendars, deliverables, and daily/weekly
deadlines Expectations A strong communicator and storyteller who is
a passionate brand advocate. This candidate can influence and drive
results, work through roadblocks, and develop innovative approaches
to overcome obstacles. Must excel in a fast-based, team-based
environment, while delivering independent results Must be onsite at
least two days a week Must be self-motivated and bring a can-do
attitude to the job Qualifications BA/BS degree required. Marketing
related degree preferred 5 Years of experience in consumer brand
marketing. Omni-channel experience preferred 2 years of B2B content
experience CRM and Marketing Automation software tools experience
preferred (Salesforce and Marketto or similar tools) Agency
experience preferred Powered by JazzHR BUpbIEviqh
Keywords: RPM, Royal Oak , Marketing Manager- Loyalty, Promotions, Partnerships, Advertising , Royal Oak, Michigan
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