Public Relations Manager
Company: Baker College
Location: Royal Oak
Posted on: March 8, 2023
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Job Description:
Job Description
The Public Relations Manager will oversee Baker College's
communication initiatives, specifically with media
releases, interviews, events and other forms of communication. The
Manager will be responsible to field media
questions and pitch stories, prepare media kits and organize press
conferences bringing positive Baker College news to the community.
The Public Relations Manager will work closely with the Social
Media Manager, Director of Alumni Relations and other members of
the internal marketing team to create and coordinate Baker College
activities, special events, alumni testimonials and develop
effective strategies and tactics to achieve goals, and promote the
organization in print and broadcast media outlets.
blic Relations Manager will oversee Baker College's communication
initiatives, specifically with media
releases, interviews, events and other forms of communication. The
Manager will be responsible to field media
questions and pitch stories, prepare media kits and organize press
conferences bringing positive Baker College news to the community.
The Public Relations Manager will work closely with the Social
Media Manager, Director of Alumni Relations and other members of
the internal marketing team to create and coordinate Baker College
activities, special events, alumni testimonials and develop
effective strategies and tactics to achieve goals, and promote the
organization in print and broadcast media outlets.
A SUCCESSFUL CANDIDATE WILL:
Develop and implement publicity strategies for Baker College,
including crisis and emergency communications strategies.
Develop a marketing communication plan including strategy, goals,
budget, and tactics
Analyze all media coverage of the College and develop and oversee
media relations strategy, seeking high quality placements in print,
broadcast, and online media.
Manage, and evaluate current, content produced for website and
social media channels.
Coordinator all public relations activities by managing media
inquiries and interview requests.
The full position description is available for your review online -
Public Relations Manager
The newly appointed President of Baker College invites dynamic,
thoughtful, and innovative leaders to join the Baker College team.
The new President's vision is ambitious, forward-thinking, and
dedicated to a Student-First philosophy.
Established in 1911, Baker College is an independent non-profit
college in the state of Michigan with the most focused approach to
education and training available. Baker College believes in
cultivating a culture of valuing employees and maintaining a
progressive brand as an employer. They are committed to build
organizational capacity through a diverse, talented, high
performing and engaged workforce.
They have the honor, opportunity, and responsibility of changing
lives through education and are in the business of helping people
achieve their dreams. They accomplish this by taking care and pride
in everything that they say and do and by having commitment to
processes, procedures and personal interactions that measure up to
the highest standards.
Baker College serves students through campuses located throughout
Michigan and online, including the newest flagship campus in Royal
Oak. Baker College is fully accredited and offers many programs in
the fastest growing fields, such as business, health science,
nursing, and IT with convenient scheduling and 24/7 accessibility
online.
Please visit Baker College Careers Page for more information.
DIVERSITY STATEMENT:
Our College strives to be exemplars in the practice of diversity,
equity, and inclusion by working in communion with multiple levels
of professional representation throughout our college system. We
are committed to our initiatives to fully understand how we can
advance our levels of diversity, equity, and inclusion and create a
culture that values student, staff and faculty engagement in
addressing issues of diversity and inclusiveness.
Baker College is an Equal Opportunity Employer. We seek a workforce
with a wide range of perspectives and experiences, we provide
opportunities to applicants and employees without regard to race,
color, religion, sex, national origin, age, disability, veteran
status, sexual orientation, gender identity, or genetic
information.
Please visit our DEI Page to learn more about Diversity, Equity,
and Inclusion at Baker College.
Location(s)
420 S. Lafayette Ave, Royal Oak, Michigan 48067
Requirements
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:
Bachelor's degree from an accredited college or university in
Public Relations, Journalism, English, Communications or Marketing
with PR or Advertising concentration required.
Master's degree preferred.
Two to three years in public relations experience required;
experience with higher education preferred.
Keywords: Baker College, Royal Oak , Public Relations Manager, Executive , Royal Oak, Michigan
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