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Director, Media Relations

Company: Airfoil Group
Location: Royal Oak
Posted on: June 12, 2021

Job Description:

Director, Media Relations

Airfoil Group, a leading marketing communications firm, is looking for a Director to support our strategy & media relations team. The Media Relations Director will lead the communications strategy, media relations and program execution for our clients. This includes the understanding of the media landscape, trends in public relations and contributing to media relations programs aligned with our clients' goals. The Media Relations Director will provide media strategy and lead the extended team in executing programs while working directly with trade, consumer, and business media on a regular basis. This individual has a proven track record of story placements and established relationships with the media. The Media Relations Director will work across all teams to support new business and growth initiatives.

Responsibilities Include

  • Develop communications strategy for prospects and clients
  • Demonstrate proficiency in media relations, including creating and driving both traditional, social and digital multi-channel media outreach plans and goals
  • Manage multiple projects for multiple clients from concept to completion
  • Identify and maintain strong working relationships with key media across a variety of platforms
  • Provide crisis communications council to clients as needed
  • Plan and manage executive media tours
  • Conduct and/or participate in executive media and presentation training
  • Manage and develop junior team members in their ability to execute programs and provide clients counsel on tactical media relations matters
  • Participate in new business proposals; lead or assist in creating and presenting proposals
  • Contribute to business growth by introducing clients to new capabilities, building a network of industry contacts and participating in relevant professional organizations


  • Bachelor's Degree, preferably with a concentration in public relations, marketing, communications or journalism
  • 10+ years of relevant experience, with a minimum of 3 years in a management role
  • Proven knowledge of public relations industry

Airfoil offers a comprehensive benefits package including medical, dental and vision benefits for you and your family. We also offer a traditional and Roth 401 (k) plan with a generous company match. We value a healthy work life balance and offer a flexible work schedule and remote working options. You will also have the opportunity to participate in professional development and personal development programs.

About Airfoil

Commemorating 20 years as an independent agency, Airfoil Group is known as a marketing engine for launching businesses, brands, and products, particularly in the technology sector. Woman-owned and WBENC/SBA-certified, Airfoil is comprised of two integrated marketing-services firms: Airfoil Communications, which leverages third-party advocacy to build brand awareness and shift perception; and, Airfoil Digital, which specializes in user engagement and experience, demand generation, and digital marketing programs.

Airfoil has built a reputation for results and earned its placement on prestigious industry lists such as O'Dwyer's "Top 50 Independent Public Relations Firms," The Holmes Report "Top 12 Technology Firms," Advertising Age "Best Places to Work," PRNews' "Small Agency of the Year," PRSA's "Silver Anvil Award of Excellence" and "Silver Anvil Award of Commendation," and multiple Hermes Creative awards.

Keywords: Airfoil Group, Royal Oak , Director, Media Relations, Other , Royal Oak, Michigan

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