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Senior SEO Analyst

Company: Reink Media Group
Location: Royal Oak
Posted on: September 12, 2020

Job Description:

Title:Senior SEO AnalystLocations:Anywhere your laptop liesWho We Are: Reink Media Group (RMG) is a privately-owned, Michigan based company founded in 2009. Known for its ROWE culture, which encourages teamwork, transparency, respectful candor, RMG helps millions of global visitors search and compare financial products and services each year.What We're Looking For:RMG is looking to hire a passionate, seasoned SEO enthusiast to lead ongoing analysis, reporting, and tests across the entire portfolio of websites. Core properties include StockBrokers.com (online broker reviews), ForexBrokers.com (forex and CFD broker reviews), investor.com (financial advisor reviews), StockTrader.com (stock trading education), and BettingBuck.com (sportsbook reviews), along with any future projects (yes, we are still growing!).What You'll Do:This individual will report directly to Leadership and play an integral role in maintaining and expanding RMG's presence in the SERPs. Currently, SEO responsibilities are split among RMG's two cofounders, one Partner, and one content strategist. This individual will be consolidating responsibilities from all four, having the opportunity to not only learn from and work directly with the founders of RMG, but also pave their own path forward with the goal of eventually carrying the SEO torch for the organization. Core responsibilities include SEO analysis, reporting, research, and testing.SEO is a key component of RMG's DNA. All staff writers are trained in SEO, so writing is not a required skill (e.g., assignments such as "write guest articles to obtain backlinks" are not a responsibility, nor a strategy, that RMG pursues). In addition, RMG's lead developer handles all technical SEO aspects, so while research and thought leadership will propel RMG's technical SEO forward, this role will not require coding beyond basic HTML.As a fail-forward organization, measuring campaigns for success or failure, then using lessons learned to innovate and try again, is crucial for success in this role. Known internally as "One Reink Media," this individual should be comfortable wearing multiple hats and rolling up their sleeves to contribute to the overall company effort.The Senior SEO Analyst will be responsible for:For RMG to continue growing its editorial footprint while maintaining its leadership in the SERPs, ongoing SEO reporting, analysis, research, and testing are crucial.First, ongoing SEO analysis and reporting is the top responsibility for this role. Reporting covers all flavors: Google Analytics analysis, Google Search Console analysis, Google rank tracking, SERP feature tracking, on-page keyword analysis, and ongoing analysis from third-party tools including Moz, SEMrush, and similar. For example, spotting dead links, surfacing SERP-feature shifts for key pages, and ideating with the Content Team on the perfect header tag for a new guide all fall under this responsibility.Second, ongoing SEO research through staying on top of Google and the latest SEO trends is paramount. Reading the latest from Search Engine Land, Moz, checking the daily "weather," reading through the latest Google Search Quality Evaluator Guidelines updates, analyzing Google updates, etc. falls under ongoing research. In addition, effectively sharing insights and trends with team members is also crucial.Third, a passion for testing and openness to failing-forward is how RMG stays ahead of its much larger, yet far slower moving competitors. All SEO tests should be organized and executed in coordination with the Head of Content, then properly tracked, reported on, and assessed for success or failure. Rinse and repeat.Providing information in a timely manner to Leadership and co-workers by telephone, in written form, e-mail, Slack, or in person; and being available to receive communications when working remotely.Responsibilities may be modified, added, or removed by a Managing Partner as needed.What You'll Need:Required:5+ years overall SEO experience.5+ years of experience working with Google Analytics and Google Search Console.5+ years of experience working with SEO tools such as Moz Pro and SEMrush.2+ years of project management experience.Effective written and oral communication skills, including the ability to clearly communicate campaign objectives and deliverables.Strong attention to detail and organizational skills.Ability to analyze and build reports based on SEO data and analytics.Ample experience working with Microsoft Excel and its data mining capabilities.Self-discipline and internal motivation.Ability to work remotely, including proficiency in using computers and computer systems.Must work well under pressure.Desired:Prior positions in the financial industry.Familiar with Stata software.Proficiency in leading long term campaigns that require organizing, executing, and reporting on an ongoing basis.Experience working remotely.A passion for teamwork and wearing multiple hats.An entrepreneurial spirit and an initiative-taking attitude.The highest level of integrity.This will be an at-will position, subject to termination by either the employee or Reink Media at any time, with or without cause, and with or without notice.

Keywords: Reink Media Group, Royal Oak , Senior SEO Analyst, Professions , Royal Oak, Michigan

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